Creative advertising campaigns are more important than ever
Advertising thatgets the message
A successful 21st-century ad campaign is no simple feat. Campaigns have to be integrated (vertically and horizontally), but also responsive, agile and measurable to boot. Our approach is always to find the best way of articulating your product or brand message, but also to spread that message through channels where it’ll have the most impact. In short, every message must have a meaning behind it.Get in touch
Getting on brief
We begin with the brief, solidly defining the background and the objective(s) of the project. For us, this is the most critical element in making a project successful and we spend a good deal of time making everyone is on the same page.Get in touch
Identifying our audience
The next step is to understand our target audience. It’s not enough to know roughly who they are, we need to know where they are, how the communicate, what marketing channels they use and what motivates or drives them. We often work backwards, starting with our audience’s experience and extrapolating what inspires and engages them, giving our creative teams a solid place to start.Get in touch
With our brief and strategy bullet-proofed, our creative teams set to work. Whether designers, copywriters, strategists or digital specialists, it’s the team’ job to brainstorm ideas, establish territories and develop creative routes that will help satisfy the brief. the aim to achieve the objectives of the brief.Get in touch
What makes us different is the collaboration we encourage between our teams and clients. Other agencies may present work as the finished article, but we involve you in the process, making sure you are on board at every stage to help shape the message. We’re after input, feedback, opinions, likes and dislikes, all of which helps refine our creative.Get in touch
Corporate videos and branded content
Corporate identities are tricky. Too animated and it seems forced, too reserved and it comes across as bland. Professional corporate or broadcast video production or branded content is an engaging way of getting your messaging to strike the right balance. At Spark, we can create a whole range of productions, from short sponsorship idents to major commercial campaigns for TV, cinema and online.
Brochures, leaflets, desk drops, DM pieces. They may be a traditional format, but in the right context, marketing materials can work much more effectively than even the most “responsive” social campaign. At Spark, we marry eye-catching creative design with exactly the right message, then package it up and drop it right under the nose of your customer.
Outdoor and OOH
Some of the best advertising ever created has made innovative, eye-catching use of outdoor spaces. With the advent of adblockers for digital spaces, actual, tangible, physical objects like billboards or installations are a fantastic opportunity to reach people in a natural environment.
TV and radio advertising
Despite the rise of digital media, TV and radio still hold an important place in the eyes and ears (and hearts) of consumers. Both are still highly effective platforms for advertising your brand, particularly when it comes to tightly-focussed regional advertising, which is why our in-house creative teams are well-versed in crafting clever, catchy and compelling spots for the airwaves.
Concepts and campaigns
Advertising campaigns are all about The Idea: how to best sum up a brand message in a single concept, then deliver that concept to a consumer in such a way that they act upon it. At Spark, we’ve created campaigns for everything from airports to football boots, relying on our creative and strategy teams to craft a compelling, engaging message to shape your brand.