We demuddle, creating clarity out of complex branding challenges
We’re branding specialists, collaborating with you to define a clear brand strategy that allows us to develop brand guidelines, logos, tone of voice and packaging designs
There's a reason we call ourselves a brand agency
At Spark, brand is in our DNA. We’ve worked for everyone from local start-ups to global brands, but our approach is always the same: to dig, develop, analyse and continually challenge any brief we get.Get in touch
Bringing it all together
The research results are then collated and funnelled together to create a central proposition. This is a single statement that powers your brand’s mission, vision and values and will help us identify a creative route.Get in touch
With the strategy, insight and thinking in place, we have a solid bedrock on which to build a creative approach. We now create simple, effective brand guidelines that capture the essence of your brand.Get in touch
Partners, not clients
We believe in a collaborative approach throughout the entire process. You’re not just a client, you’re a partner with whom we’ll develop, launch and improve the brand in the future.Get in touch
High Quality Branding
Selling products or services is one thing, selling your whole business, your entire ‘brand,’ is a different thing entirely. Everything from the way you look to the way you talk is driven by the strength of your brand identity. At Spark, we believe in promoting your strengths, using high-quality branding to effectively communicate what your business is and what it stands for.
Every instantly recognisable world-class brand has a set of guidelines underpinning it. Consider them like a brand bible; a comprehensive roadmap to what your brand should (and shouldn’t) be doing. At Spark, we create brand guidelines that back you up, not back you into a corner, giving you the tools to take you to the next level.
Corporate identity and logos
A picture speaks a thousand words. Consider McDonald's’ golden arches, Apple’s half-bitten fruit or Nike’s swoosh: every successful brand has a strong, striking image. To us however, it’s about more than just a pretty picture, it’s about creating an immediately distinctive corporate identity that sets your brand apart.
Product and packaging design
Shelf-space has never been at more of a premium. To cut through the clutter, your product has to stand out from the off. At Spark, our expert designers know exactly what works and what doesn’t, meaning we’re able to create packaging that not only looks the business, but will also achieve results in a crowded retail market.
Tone of Voice
In a culture where more people than ever are glued to screens scrolling through articles, posts, features ads and content, it’s more critical than ever that your brand’s tone of voice is consistent. The way you use messaging (whether that is in digital, print, advert or video format) to speak to customers has never been more important. At Spark, our team of writers and brand strategists are here to help.