Tone of Voice
In a culture where more people than ever are glued to screens scrolling through articles, posts, features ads and content, it’s more critical than ever that your brand’s tone of voice is consistent. The way you use messaging (whether that is in digital, print, advert or video format) to speak to customers has never been more important. At Spark, our team of writers and brand strategists are here to help.
Striking the right tone
Word choice and vocabulary contribute greatly to a potential client’s perspective of what your tone of voice is. Regardless of your intentions, it’s what the client perceives that matters, so a great amount of time should go into how you’d like to be perceived.
Keeping things consistent
Keeping a balance throughout all forms of media is greatly important to keeping your tone of voice consistent. Whether it’s formal or informal, there should be an even amount to come across professional, yet possess your own personal flair that’s easily received by audiences. This includes matching what you say with the images that you produce and use. Tone of voice extends to images and video too, and keeping them in line with your objectives and goals portrays a strong brand.
Click here to find out how Spark can help you to develop your brand’s tone of voice.