We employ a UX and digital-first approach to all our work
We always work to put UX at the heart of our digital methodology, ensuring the user’s digital brings your brand concept to life on mobile, desktop or beyond.
When it comes to UX and digital design, we make sure that everything we create puts the user at the heart of the digital journey. Our approach allows us to create intuitive digital experiences designed to elicit exactly the right user response.Get in touch
Beginning at the end
To start, we identify exactly where we want to finish. We begin by mapping out the objectives the online experience needs to deliver, then manage the often tricky balancing act between conversion and brand awarenessGet in touch
The next thing we do is to get under the skin of our target audience. We build personas that outline who our customers are, what they want, what motivates and drives them and what will work to engage them.Get in touch
From here we structure our user journeys, calculating exactly how our users are likely to behave and how these behaviours can be adapted to fit our objectives. We also develop a series of interactive wireframes that demonstrate our ideal journey through the core sections of the website, highlighting content placement, calls-to-action and navigation concerns.Get in touch
But it doesn’t stop there! Once we’ve delivered, we test, test and test again, allowing nothing to leave our possession until we know it’s exactly the right fit for a design that complements our carefully crafted user experience.Get in touch
Content Management Systems (CMS)
The backbone of any self-operated website is a content management system that allows you the freedom to keep your website updated with the right content. At Spark, we use a range of systems, ensuring that you get the control you need to create great content for your website.
Search Engine Optimisation (SEO)
Having the perfect website means nothing if people can’t find it. Our SEO partners are here to get you noticed. Researching the right keywords is the start, and we ensure they are not only predictive and strategically chosen, but unique enough to set you apart. We then populate your site in the right way, encouraging your online business to grow.
These days, having a non-mobile ready site is shooting yourself in the foot before you even begin. Hence why we have a huge amount of experience in optimising online content for mobile. From font adjustments, column hierarchies, touchscreen interfaces to prominent ‘calls to action,’ we can help prioritise the mobile-friendly approach.
UX and digital design
Digital design and UX works by putting the customer journey at the heart of their online experience. With a methodical approach that identifies the purpose of your site (Do you want increased brand awareness? To create a brand experience? To save on costs? To sell products?), we can then design and wireframe with that purpose in mind, aligning all the interactive and visual elements to ensure your site is properly aligned with your brand.
Web video production
Online video can be a huge factor when it comes to setting yourself apart from the competition. Helping customers to instantly engage with your brand, web video production means high-quality, engaging video that people can stream directly from your site. In the era of fast downloading times and 4G internet, online video is more important than ever before.
Email marketing systems
Everything about our email marketing systems is built for flexibility. You can generate your own marketing or have us send out bespoke branded emails for you. We can also help you design effective newsletters, plan integrated email campaigns or branded emails, increase open and click-through rates and achieve better response rates.
Social media marketing
With the ubiquity of social media platforms, every brand simply has to have a social strategy in order to make its presence felt. Now central to the online experience, brands live and die by their social persona, so we work hard with you to devise a social media marketing plan that ensures your business is approaching the medium in the best possible way, whilst still driving engagement.
With e-commerce now a critical part of the internet, plenty of local companies are realising the potential in having a web presence. Ecommerce web design brings a lot of benefits to your company, making the most of your online presence and, in short, maximising your profits. No matter your requirements, we’re here to work with you to create exactly the right solution.