Video content is now essential to any marketing strategy
Creating compellingly watchable content
Video has come a long way since the days of big-budget TV spots, and the rise of YouTube, Instagram, Facebook and other sharing platforms has turbocharged the medium. Our approach is to remain agile, maintaining a clear working process that can be adapted to everything from corporate ads to Instagram shorts.Get in touch
Laying the groundwork
First, we start with the planning. Whatever motion project we do, we always make sure we understand the brand essence, style and message the video is trying to convey.Get in touch
Doing the doing
Perhaps the video is live action, perhaps it’s an interview or behind-the-scenes piece. Perhaps it involves no filming at all and sees our animators, illustrators and CGI artists creating something from scratch. Whatever it is, we’ll make sure the video not only looks stunning, but is in a format that aligns perfectly with your business objectives.Get in touch
From pillar to post production
Finally, post-production editing, the most crucial and time consuming part of any motion project. For us, music plays a big role in the process, and we invest a lot of time and effort into finding the right track (sometimes even creating our own) that ties everything together neatly.Get in touch
Corporate videos and branded content
Corporate identities are tricky. Too animated and it seems forced, too reserved and it comes across as bland. Professional corporate or broadcast video production or branded content is an engaging way of getting your messaging to strike the right balance. At Spark, we can create a whole range of productions, from short sponsorship idents to major commercial campaigns for TV, cinema and online.
Web video production
Online video can be a huge factor when it comes to setting yourself apart from the competition. Helping customers to instantly engage with your brand, web video production means high-quality, engaging video that people can stream directly from your site. In the era of fast downloading times and 4G internet, online video is more important than ever before.
How to promote an event that hasn’t happened yet? Make your last one look incredible. At Spark, our skilled filmmakers can capture the magic of an event, producing engaging films that not only document the event itself, but also position your company as event experts.
Music videos and production
MTV has a lot to answer for. Music videos are now all but essential to promoting songs, which is why you’ll need an exciting and unique concept to help your song become a success. Marrying a song with a singularly creative video will ensure it stands out in what is already a crowded market. At Spark, we have both the skills and the expertise to craft you something really memorable.
CGI comes with a whole host of benefits, and not just for high end production work. Video production of any kind is incredibly effective and very accessible. The team here at Spark can deliver a wide range of CGI productions, something you can see for yourself on our TV ad showreel for clients such as Ministry of Sound and Universal Music.
Sometimes, a video calls for no filming whatsoever. We have real pedigree in this area, having worked on animation videos for an array of brands. Should you opt for this style, we’ll work with you from concepting through storyboarding to engaging animation, ensuring you get exactly what your brand needs.
When your media selection stretches to TV advertising, so do we. What sets Spark apart however is our versatility. We can more than deliver on a big-budget TV advertising campaign for a national brand, but we can work just as effectively for smaller business on a more affordable, lower-budget TV ads that still look the part.