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How branding maintains your business’s online presence

In the 21st century, it’s impossible to play down the importance of having an effective online presence. Online branding is vital in building awareness of your business as well as being, and a great tool for making you stand out amongst competitors.

Your online brand will be the first impression many potential customers get of your business so you need to get it right. Luckily, there are a number of things you can do to make sure that first impression strikes the right chord with your target market.

Consistent branding

When it comes to brand development, one of the most important principles is to be consistent across all of your content. Whether it’s your website, social media feeds, or ads, your message should be clear and should reinforce your brand principles. Consistency in branding improves brand recognition amongst your target market, increasing your visibility and entrenching your brand principles in the minds of potential customers.

So, how do you use a corporate branding strategy to maintain your online presence? Below, we’ve laid out a few examples of how you can bolster your brand through engaging online content.

1. Social media

Social media is becoming more and more popular with businesses. By leveraging the power of the most popular networks, brands are able to show their personality and interact with consumers on a more personal level. Platforms like Twitter, for example, are now invaluable in reaching niche audiences.

However, great engagement with your target market isn’t enough. Your social media strategy needs to also support your brand. This means your social media profiles should be branded consistently with your website, including logos, colour schemes and brand tone of voice.

2. Branded content creation

Whether it’s blogging or even corporate video creation, branded content is incredibly useful for building your online presence. Creating content which adds value and provides insight to your target market not only improves your brand recognition, but also positions your business as a forward thinker and a leader in your given industry. If that’s not enough, SEO-savvy blogs and articles (nudge nudge, wink wink) can help you rank highly in the search engines, driving more traffic to your website and increasing your online visibility.

3. Digital design

Your website is the most central part of your online presence. It’s where your calls to action will lead your customers and will be the focal point of all the business you do online. You’ll probably have done a good job of branding it already, but good branding alone isn’t enough. Taking the time to consider your website’s digital design and UX can have a huge impact on your online presence. If your site’s not easy to navigate, consumers will go elsewhere to find what they’re looking for.

What’s more, if your site is consistently branded and updated regularly, you might find that impressed customers (with a better understanding of what you’re all about to boot) might just result in a lot more conversions…

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So there you have it, if you want to keep your business healthy, you need to show your online presence a bit of love and attention. If you’re looking to boost your online presence, check out our extensive range of services to see if we can help you.

 

Alastair Dickie

4th January 2017