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The Job

To give Greece’s flagship airline a clear strategy and accompanying ad campaign that targeted UK audiences with exactly the right messaging.

The Spark

Bring Greek hospitality to British skies

In Summary

Aegean may have been Greece’s number one airline, but they needed a UK strategy

Flying to more destinations in Greece than any other carrier, Aegean had a clear point of difference. However, their distinctly Greek offering was getting lost in translation, so they turned to us to make sense of their UK messaging. Starting with a huge strategy piece involving everything from consumer insight to group workshops, we identified the key targets and UK demographics Aegean needed to focus on. Using this as our foundation, we launched the Arrive Ready campaign to the UK market, as well as supporting internationally with marketing collateral, videos and social media content that uses exactly the right language to speak to exactly the right audience.

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