To build a membership site that drove engagement not only with local fans, but a global audience
Create a digital space that’s blue, through and through
The Cityzens fan membership scheme needed its first digital presence
By going out and speaking to everyone from the old guard of Maine Road to the next generation of City faithful, we realised that what fans all over the world wanted was a voice. To give them that, we needed to give them a platform from which to speak, no matter what timezone they were in. With that firmly in mind, we crafted a iconically ‘City’ site: sky blue colours, a reference to the iconic ‘Blue Moon’ in the layout, memorable photography and an interactive map to create transparency for users. It worked well, and within the first month of launch Cityzens had already achieved 33% of their annual membership target.