To create concepts, designs and TVCs for the launch of Ministry of Sound compilations
Make the eye-catching out of the ear-catching
Ministry is renowned for its iconic brand. They needed marketing to match.
Ministry of Sound is a national brand that has become synonymous with the sound of dance and house music in the UK. However, communicating that brand visually can pose something of a challenge. Over the years, Ministry has relied on us to create everything from album covers to TV spots, using styles ranging from illustration to CGI. Highlights included concepting, storyboarding and animating both the ‘30 Years of House’ and “Acoustic” TVCs as well as designing various album packshots, including the eye-catching Running Trax,’ ‘Chilled Electronic 80’s’ and ‘Soul Classic Anthems.’