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3 Of Our Favourite Creative Videos

Einstein once said that insanity can be defined as “doing the same thing over and over again and expecting different results”. Here at Creative Spark we couldn’t agree more – we love a good iteration and implementing positive change on our projects. Change is a good thing, let’s embrace it.

In a competitive marketplace, you need to go above and beyond the standard to make sure that your voice is heard and to ensure that you stand out from the crowd. Creative competition is a vital factor in encouraging innovation and facilitating growth, regardless of what industry you work in. Rather than shying away from competition, you should aim to rise to the challenge and come up with creative ways to reach out to and engage with your audience. Don’t just keep doing the same thing and expect different results, innovation is on the horizon time to bask in it.

Don’t believe us? Check out these creative bad boys:

1. Unbelievable Bus Shelter – Pepsi Max

Pepsi Max made use of augmented reality to trick unwitting Londoners, by creating an “unbelievable bus shelter” as part of their #LiveForNow campaign. Super cool idea, and augmented reality is only going to get better.

The bus shelter was rigged to make commuters believe they were looking through a standard pane of glass, which would then show unbelievable sights to give the victims a scare!

The YouTube video received over 2 million views in its first week, and this figure has since risen to almost 6 and a half million views. The results pay for themselves, doing something a little bit different really paid off and helped Pepsi Max break boundaries.

Wowzer.

2. 100 Years of Hair – Gillette

To celebrate and promote the release of their first male body hair razor, Gillette created a minute-long, stop motion video titled “100 years of hair.” The clip is filmed from the perspective of a bathroom mirror and chronicles the change in men’s styles over the past century – moustaches, goatees, chest hair and more – and highlights how Gillette is constantly evolving to meet the latest male grooming needs. The advert instantly became a viral success and has been viewed over 10 million times on YouTube (as if you wouldn’t believe us that it’s a success). 

3. The Most Shocking Second a Day – Save the Children 

 

Our final campaign comes from Save the Children and was created to raise awareness of the impact that the ongoing civil war has been having on the children of Syria. 

The short video follows the life of a young Western girl for a second each day, starting with her celebrating her birthday. We see glimpses of a conflict unfolding around her and then directly affecting her, with the final second being her next birthday, in much sadder conditions.

The video gained huge exposure for the charity and the conflict in Syria, being viewed over 33 and a half million times since March.

That’s some serious hits for such an emotive video.

Conclusion

If you keep doing what you have always done, you’ll keep getting what you’ve always gotten. It’s a fact. For some businesses, this might seem acceptable, but it will not help you to grow and achieve your goals. We’d strongly advise against it, growing against the grain, taking risks and being adventurous can lend itself to some unbelievable things. It’s hard to argue with the results of these videos.

If you have a creative idea that you want to make a reality, we can help! Here at Spark Towers we pride ourselves on working closely with our clients to produce outstanding campaigns.

Take a look at our work and feel free to get in touch to see how we can help you.

Alastair Dickie

23rd October 2014