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A brand plan

The objectives for all Spark branding projects include delivering the branding message clearly, confirming your credibility, motivating the buyer and solidifying user loyalty. No easy feat.

High-quality branding

Your brand is what you are really selling to your customers, not just a product or service for which there may already be many existing providers. A strong brand can make any business stand out from the crowd, particularly in a competitive market. Successful branding is about promoting your strengths. Here at Spark, we’ll start by finding out what your business is good at and what makes you unique.

Building your brand up

If you want to build and maintain a strong brand, you’ll need to focus on what your customers want and how you can guarantee to deliver it. You’ll need to be consistent in your service and every other point of contact customers have with you – for example, phone calls, letters, emails, etc.

Getting customer feedback

Get regular feedback from satisfied customers to check that your business is consistently delivering on the promises your brand makes.

Brand growth opportunities

The reviewing process can often give you an indication of areas into which you can expand your business. However, it is equally important to use the findings from your review to check if your brand can withstand being stretched to other products or services.

Budgeting with a brand

The key areas you should budget for are:

– Design needs, such as a logo, signage, business stationery or product packaging
– Your advertising
– Time you’ll need to spend with employees to make sure they understand your brand
– Any resources you’ll have to provide for employees to enable them to carry out what the brand promises, e.g. customer service costs
– Keeping your company website updated

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