Without great art direction you can’t have great advertising. In fact, you can’t have great anything. Art direction is the essential ingredient running through almost everything we do, from 98 sheets to TV ads. We have cultivated a keen eye for impact and engagement over the years, and are proud to create work that is as consistent as it is beautiful.
Applying the same high standards across different media isn’t easy, but it’s something we prioritise in every brief. Flexing guidelines to achieve the best possible work, whilst staying on brand, we take just as much pleasure in crafting a full campaign with bespoke photography as we do art directing a single digital display ad. We don’t stop until we’ve got a look that has the impact you want.
Here's some of our latest creative projects
We are really proud of the ‘Work of art for worktops’ campaign. The beautiful photography sets us apart from our competitors and positions our kettle as an extremely desirable kitchen appliance. We are very pleased with the response to the campaign and we can’t wait for the next phase. In addition, feedback from our buyers was that they haven’t seen a campaign like it before from Russell Hobbs, let along our competitors.