Packaging can be an extremely underappreciated design skill, unless you’re a client with a packaging brief of course. You know that it doesn’t matter how good the product on the inside is, if the packaging is a let-down.
Balancing stand-out on the shelf with brand guidelines, practical aspects and budget is not for the faint hearted, and the retail world is an unforgiving environment. All the more reason to use a safe pair of hands like ours.
We’ve got bags of experience working on creative packaging briefs of all kinds, from award-winning beer can designs to packaging a breakthrough washable duvet brand. After undertaking rigorous competitor and shelf-space research, we get to work turning your vision into an end-result that gives your product the extra edge it needs out in the real world.
Here's some of our latest design projects
We are really proud of the ‘Work of art for worktops’ campaign. The beautiful photography sets us apart from our competitors and positions our kettle as an extremely desirable kitchen appliance. We are very pleased with the response to the campaign and we can’t wait for the next phase. In addition, feedback from our buyers was that they haven’t seen a campaign like it before from Russell Hobbs, let along our competitors.