Digital design and UX works by putting the customer journey at the heart of their online experience. With a methodical approach that identifies the purpose of your site (Do you want increased brand awareness? To create a brand experience? To save on costs? To sell products?), we can then design and wireframe with that purpose in mind, aligning all the interactive and visual elements to ensure your site is properly aligned with your brand.
To good purpose
Before we begin, it is essential that you clearly identify what the purpose of your site is. Typical reasons why businesses develop websites include:
– Building brand awareness
– Saving money
– Selling products
– Providing improved customer support
Designing with UX in mind
Then, it’s all about the experience. As a brand agency with a web design focus, we believe that planning is crucial. Once we establish what the objective of your site is, we set about developing content to support that. When designing your website, the Spark team will plan a theme and structure that will hold all the pages together.
Branding your UX
The Spark team will create a common theme of colours, fonts, graphics and page layouts.
The brand and image of your business should be reinforced by your website. Consistent use of your company logo throughout the site will help in this and should be viewed as an element of your overall marketing strategy.
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