Humans MCR

More Than a Foodbank

Humans MCR began as a one-off act of kindness. A plan to feed people experiencing homelessness at Christmas during lockdown in 2019. But it didn’t stop there. The need was greater than expected. By early 2023, the project had grown into a full-scale community organisation, delivering food parcels to people’s doors and offering an affordable grocery service across Greater Manchester. Their impact was growing, but their brand and website weren’t keeping up. They needed a stronger, more consistent identity and a digital platform that could support their mission.

Brand identity
Strategy
Website

Our approach

From the first conversation with Lewey, it was clear this wasn’t a traditional foodbank. Humans MCR is rooted in dignity, choice and empowerment. The brand and website needed to reflect that.

We set out to build an identity that felt warm and human but also confident and credible. Something that could speak clearly to service users, partners and funders alike. This was about giving them the tools to tell their story and scale their impact.

Bringing it to life

We started with a new brand marque. A simple hand reaching out, symbolising support, solidarity and action. It became the foundation for a full visual and verbal identity, including colour palette, typography, imagery and tone of voice. Every detail was designed to be flexible, accessible and authentic.

In parallel, we redesigned the website to better reflect their offer and values. Clean layouts. Clear navigation. A tone that put people first. We made it easier for users to understand the services available and for supporters to get involved.

The result

Humans MCR now has a brand and website that feel as strong as the work they do. Clear, consistent and full of purpose. Together, they help the team reach more people, share their story, and drive real change across Greater Manchester.

This wasn’t just about looking better. It was about making sure more people get the support they need.