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Swan Buildings, 20 Swan Street
Manchester, M4 5JW

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Bringing Isover's Sound Good Factor to life

Isover, owned by global construction giant Saint-Gobain, recently tasked us with developing a 12-month integrated campaign to target housebuilders with their acoustic insulation solutions.



Creating the Sound Good Factor

We delved deep into the target audience and customer journey to discover that how a home sounds can be just as important as how it looks when buying a house. ‘The Sound Good Factor’ campaign was born! An exciting and bold campaign which consisted of press and digital ads, a microsite, a series of hygiene videos and supporting social content. The campaign showcased sounds from around the home and the role the right insulation plays in helping minimise negative noise and maximise acoustic comfort.

The microsite acted as an information hub for the campaign.