Manchester United Premier Cup

Uniting Design and Web
Header-image-size-copy MUPC

Manchester United Premier Cup (MUPC) started out as a regional tournament in 1993 and has grown into one of the largest and best known football events of its kind. Over 8,000 teams from more than 43 countries took part in 2013.

  • design
  • web
  • ux
  • content

About MUPC

Manchester United and Nike joined together to create MUPC in 2003. Since then the MUPC World Finals have been held in the United States, Manchester, and Hong Kong. In August 2013 the World Finals of the Manchester United Premier Cup were staged in Manchester at the Manchester United 1st team training ground. The MUPC final match played at Old Trafford, where 20 of the best U-15s teams from around the world competed.
MUPC Mockup

Creating the website

MUPC had an old website, with no clear message or direction, which they felt didn’t appeal to their audience of 12 to 15 year olds. We were asked to work together with MUPC’s in-house design team to develop and refresh the MUPC website. We created a user-friendly site that engaged with their audience. Our SEO campaign continues to improve their placement in search engines, while our print work helped to get the message across to an even wider audience.