National Vegetarian Week

Surprisingly Simple

Creating a complex campaign for a 'Suprising Simple' message

  • campaign
  • design
  • advertising

Impressive results

The campaign is a combination of online and print that lead with the messaging ‘Surprisingly Simple’, showing just how easy vegetarian dishes are.

The campaign reached an impressive 23 million people through media advertising and over 43 million people online, achieving a 31% increase on reach compared to the previous years campaign. It also won The Drums fortnightly ‘Readers Favourite Design Award’!