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National Vegetarian Week

Surprisingly Simple
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Creating a complex campaign for a 'Suprising Simple' message

  • campaign
  • design
  • advertising

Impressive results

The campaign is a combination of online and print that lead with the messaging ‘Surprisingly Simple’, showing just how easy vegetarian dishes are.

The campaign reached an impressive 23 million people through media advertising and over 43 million people online, achieving a 31% increase on reach compared to the previous years campaign. It also won The Drums fortnightly ‘Readers Favourite Design Award’!
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We are pleased with the fresh direction that Creative Spark has taken with the 2013 National Vegetarian Week campaign. This year we are promoting how simple vegetarian cooking can be and they have represented this beautifully with iconic illustrations. We look forward to seeing how the public embrace this campaign.
Liz O’Neill
Head of Communications at the Vegetarian Society