The Job

To  drive downloads and engagement by informing and educating United Utilities’ customers of the launch of their new app and its useful on-the-go features 


The Spark

Wherever you are, so are United Utilities 

In Summary

Continuous improvement of the customer experience

We have worked with UU for 3 years so when they approached us to create a campaign to launch their new mobile app – the latest innovation from UU to make customers’ lives easier – we got straight to work. Available in both the Apple and Google Play stores, the app allows customers to manage their entire account by making a payment, providing meter readings and checking payment and usage history. The campaign headline and theme of ‘our new app is HERE’ is not only a launch message but also demonstrates that the app allows people to pay their bill the moment they think of it, wherever they are, without the need for their paper bill or making a telephone call. 

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