The Job

To create a digital experience to move Zuto beyond the world of car loans

The Spark

Create a user journey worthy of the destination

"Creative Spark were brilliant creative partners. They helped us transform our new brand into an engaging digital experience for our customers."

Katy Lomax

Zuto, CMO

In Summary

Zuto wanted a website that took the hassle out of getting a car loan.

While rebranding from Carloan4U, Zuto partnered with us to create a new digital experience for their car finance site. We conducted a great deal of research on them, their stakeholders and their industry, using this to build a UX strategy based directly on audience insight. People wanted sites with easily digestible, searchable and accessible information, which to us meant opting for a mobile and content-first approach. Embedding our heads of design and development into Zuto’s internal team, we worked together to map out a real user journey, creating photography, imagery and content to populate a fully responsive website, guiding users through one of the biggest purchases of their lives.

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