The Lowry Hotel
The Lowry Hotel is the first five-star hotel in Greater Manchester. As well as adding five stars to the city, its contemporary architecture also makes a striking addition to Manchester’s city-scape. We have worked with them for over five years creating a variety of print literature.
- design
- creative
- campaign
The Brief
Our approach for any project we carry out for The Lowry Hotel is to always ensure a premium, high-end product that reflects the hotel’s quality reputation.
Our approach to their Christmas Brochure was no exception. With a range of festive options - from party nights in their ballroom, to Christmas dinners in the River Restaurant, The Lowry needed a piece of marketing material that would allow each area to be promoted individually, but delivered as one promotional piece.
What We Did
We produced a white sleeve folder with a blind emboss that held separate festive coloured inserts with metallic spot colours to add some sparkle. This print piece conveyed the Lowry Hotel's five-star brand, communicated affordable and accessible options, and did it all with a glamorous festive feel.
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