Just Add Water
Launching their new children's sun & swim range; long-time clients Grass & Air approached us to help bottle that childhood energy and authentic moments for their 'Just Add Water' campaign.
- campaign
- video
- photography
- design
Choosing the location
We worked closely with Grass & Air and our production team to capture the fun and energy of summer in a unique way. Choosing the historic Victoria Baths in Manchester as the location, we wanted to create a tongue-in-cheek nod to the 'Just Add Water' campaign whilst encapsulating Grass & Airs' 'play anywhere' attitude.
Capturing energy
The use of colour throughout was a deliberate nod to the retro style of the setting along with warming summer tones throughout. The use of props gave us a playful feel. The result of the shoot was a highly energetic campaign video along with eye-catching stills to help position the collection head and shoulders above competitive high-street offerings in a unique and memorable way.
Ready to make your brand Unstoppable?
Let us help you reach your goals:
Stand out in your market
Maximise impact with insight-driven creativity
Turn complex solutions into compelling campaigns
Creative Spark is the agency that gets it done. See how we can transform your next campaign. Book a call today.
Related Work
View All
