The Inside-Out Advantage:
Unleashing Your Brand’s Potential
Download this guide to discover the importance of internal branding, how to engage employees effectively, and overcome common barriers. Start small with actionable insights to elevate your brand reputation and achieve long-term growth from the inside out.
A great brand reputation and sustainable growth doesn’t just come from brilliant advertising campaigns, it starts from within - and overcoming the barriers is easier than you think. While senior marketers are under pressure to meet commercial targets, brand building can quickly take a back seat. Let alone internal branding, which is an underestimated, yet critical part of pushing your brand at pace.
Download the guide nowIn this guide we look at
- The importance of including employees as a target audience
- Average marketing spend on internal communications
- Myth-busting internal branding beliefs
- Common barriers for marketers when it comes to internal branding
- The benefits of getting it right
- How to get started by taking small steps
“External branding and creative campaigns catch a customer’s attention, but the authenticity of the internal brand really captures their hearts. The value of this should never be underestimated”
Jo Street, Marketing Director at GHG Group