Swift Dental: Wordpress for the future of dentistry.
Swift Dental is the UK’s leading dental lab, providing extraordinary innovation across the industry. Following the reposition, rebrand and roll-out, the future of dentistry needed to be captured in a fitting web design and user experience. Considering a spectrum of audiences, service offerings and integrated platforms to assist the users, and clearly demonstrating the very real business results.
With you for every step of the journey.
We immersed ourselves in the business, researching each department, to capture the end-to-end service that Swift provides. From existing client support and the game-changing ‘swift connect’ portal to help run practices more efficiently, to the Swift Academy for those just starting out.
Insight into ‘what’s next’ and how Swift can excel you to the next level was all at easy reach on the website.
Identifying market strengths.
Unlike competitors, the site is integrated with a ‘Swift Connect’ portal that manages client orders and inventory. Technology to make customer interactions simple and seamless, managing every stage of the order process.
This shouldn't be hidden away as another internal system, it should be proudly showcased within the website offering.
Designed, less ordinary.
Swift Dental is committed to innovation, embracing cutting-edge technology to empower dentists to maximise profitability and efficiency.
The website experience should share those same values. Slick, modern, and inspired by the world of leading technology brands, we had a clear vision for the website.
Minimalist sophistication.
The layout would use ample white space, directing focus to the key information without overwhelm. The use of a sans-serif font gave it a sleek, modern look. A favourite as it's both readable, clean and enhances the minimalist, premium aesthetic we set out to achieve.
It’s all in the details.
User experience that enhances, with intuitive navigation, and subtle interactions. For example, simple details such as hover effects, smooth scrolling and dynamic loading are all used sparingly but effectively. A careful balance to aid user enjoyment without interrupting their missions.
A website for now, and the future.
A wordpress solution was developed, with flexible modules and extensive page templates that would allow for the website to evolve and scale, at the rapid pace the business needs.
With their solutions and training facilities ever growing, a simple CMS would empower the team to roll-out future content with ease. It is great to see Swift Dental equipped with the brand and website to take them to the next level.
