Protect what matters most
Ever watched a restaurant table being wiped down with a reusable cloth and spray?
If you knew how much cross-contamination that process carries, you’d probably think twice. That’s where single-use wipes come in. And if they’re biodegradable, locally made, and deliver unbeatable performance? Even better.
Already a household name in the US, Sani Professional was ready to shake up the UK market with Protect 360 – a sanitising wipe that works harder, cleans smarter, and does it all sustainably.
This campaign needed to position Protect 360 as the go-to solution for the hospitality industry. No compromises. No cutting corners. Just safer, smarter cleaning – driving demand with end users and distributors alike, and establishing the brand as a new leader in the category.
- Marketing
- Campaign
- B2B
Getting under the surface
How do you shift an entire industry’s cleaning habits – getting them to ditch old routines for a safer, more sustainable future?
We kicked things off with a deep-dive workshop, bringing together the Sani Professional team to get under the skin of the product, the market, and the competition.
What we found was an industry under pressure. With operating costs up by 55% and National Insurance contributions rising, hospitality operators are constantly forced to do more with less – all while delivering flawless guest experiences and maintaining impeccable hygiene.
In this climate, the smart move is to focus on what you can control. Employee wellbeing, cleanliness, sustainability – the things that actually impact your bottom line. And that’s exactly where Protect 360 comes in.
Protect what matters
Protect 360 speaks for itself:
100% biodegradable fabric
100% plant-based formulation
100% recyclable packaging
Made right here in the UK.
Because cleaning isn’t just about shiny tables – it’s about safeguarding everything that matters most. Your team. Your customers. Your reputation. That’s the thinking behind the campaign line: Protect what matters most.
As we launch the campaign, the creative focus is all about the customers as the heroes. We’ve used illustrations and storytelling to celebrate their role, rather than just focusing on the product features.
Bringing the campaign to life
The assets were built in Canva to allow clients team the flexibility of creating a large scope of assets quickly.
We created social assets, email layout, prints and put together a blog piece that would tie everything together.
Once the assets were live, the campaign rolled out across PR, organic social and LinkedIn ads – driving visibility where it mattered most.
Nina Smith, Marketing Manager at PDI International
“Working with Creative Spark on the Protect 360◦ campaign was refreshing! Their inclusive approach made us feel valued, which was reinforced by their regular check-ins.
Despite a tight deadline, Creative Spark delivered exactly what we needed, on time and within budget. They brought great energy to every session, not just presenting but also educating me in ways that have benefited other aspects of my role.
The campaign itself has been highly effective, versatile across multiple mediums, and quick to produce deliverables from the suite they provided. We've seen record-high sample requests, increased visibility, and a surge in LinkedIn engagement. It’s been a true demand creation campaign, validated by strong results.”
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