Engaging superfans at Sony Music
Sony Music wanted to harness the passion and creativity of employees across the UK who are true superfans of their artists, even if they don’t work directly on campaigns. They needed an impactful microsite that would give employees a way to engage with the campaign through a carefully designed questionnaire. This would generate a detailed profile for each participant, allowing them to submit ideas for the artists they love. Crucially, the platform also had to provide tools for marketing teams to discover and connect with those superfans.
- Digital Strategy
- Creative Exploration
- Digital Design
- Website Build
- Systems Integration
Our Approach
We began by working closely with Sony to fully define the technical and content requirements. Once the framework was clear, we moved on to how we could create a design that not only delivered on functionality, but also captured employees’ imagination while staying true to Sony’s brand guidelines.
Creative ideas were explored and refined during a series of collaborative online workshops. From there, we agreed on the strongest creative route — one that aligned perfectly with project goals and technical needs.
That concept was developed into a detailed interactive prototype, demonstrating how the microsite would work in practice. Alongside the prototype, we delivered a toolkit to support both the initial launch and future enhancements.
The approved design was then brought to life using the latest web techniques, creating a smooth, animated user experience. Integration with Sony’s enterprise systems ensured secure authentication and seamless delivery at scale.
The Outcome
The microsite launched on time and on budget. It has been championed by Sony’s HR team as an innovative way to build staff engagement and provide marketing teams with valuable insights.
We’re now partnering with Sony Music to evaluate the platform’s performance and prioritise new features, ensuring the microsite continues to grow as both an employee engagement tool and a marketing resource.
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