Ministry of Sound lose their heads to house
We have had a long and productive relationship with Ministry of Sound over the last couple of years. That meant when they came to us for something a little more “fun,” we jumped at the chance.
The label wanted an eye-catching, fun, on-brand (but a little tongue-in-cheek) TVC to accompany their latest release: Ministry of House. An important release for the brand, the new album is aimed at showcasing their long-standing relationship with house music. Creating something that reflected all the energy, fun and wit of the label itself, we decided to take a fresh, comedic direction with the campaign.
We worked with filmmaker Sam St. John of Paragon Pictures, we created a spoof ‘breaking news’ newsreel showing a country losing its head to house. In London, Manchester and cities all over the country, parks, gyms and public spaces are taken over by people with giant Ministry of House logos for heads. #househeads
Our CD and owner Neil Marra explains: “ As always, we had a great time working with the Ministry of Sound team. Creating this campaign for the 2016 annual was a great challenge, and as house music is pivotal to the brand, we knew the album would inevitably be the sound of the spring. We wanted to have some fun, be a bit cheeky and create something that really showed the infectiousness of the music. The #househeads do just that.”
Ministry of Sound’s Head of Compilations, Naz Idelji, was chuffed with the results: “We’re very excited about our spring album and love what Creative Spark have done with the new campaign. This spring the #househeads will be taking over!”