Spark repositioning
WHY?
After 20 years of running Spark and working to different business strategies, we wanted to define the next 10 years in terms of where we wanted to be.
In an ever-changing agency, business and consumer landscape, we want to remain relevant to clients, challenge ourselves and make sure what we do is adding value for everyone.
Our owner and Managing Director, Neil Marra said, ‘what clients needed from us after Covid changed, and we needed to change with them. They needed more support, a more strategic approach and external expertise and resource that can support their in-house teams’.
KEEPING OUR TEAM INVOLVED
We knew that going through a repositioning would have an impact on our team, so we wanted to keep them on board from start to finish.
Through 1-2-1 sessions and group discussions with the Senior Management team, we made internal engagement and insight gathering during the immersion phase a priority.
To communicate the progress and final brand model, we delivered presentations and the Spark team also has ongoing involvement in the content ideation for our brand.
THE OUTCOME
From the process, we now have a new approach to everything we do as well as a clear understanding of where we want to be and what we can bring to the clients we work with.
VISION: To be the strategic and creative brand partner for those businesses that want to push-on pace.
MISSION: To support clients by providing the insight, ideas and innovation to harness change, overcome challenges and embrace opportunity.
PROPOSITION: We PROVIDE the DIRECTION, ENERGY and MOMENTUM that helps BRANDS AND BUSINESSES to BECOME UNSTOPPABLE.
OUR VALUES
THE IMPACT
‘It has really helped the team to understand and share ambitions of Spark. The principles and values help with decision making every day. It really has helped us shape the way we work’ – Charlotte Wand, Ops and Finance Manager.
As well as a happy and invested team, we have also implemented a new content-led marketing approach for Spark which includes a change in the way we communicate across email and social media.
We have also seen (and celebrated!) a number of new client wins including:
- The GHG Group – a group of brands in manufacturing, sourcing and supply serving many sectors from automotive to food and education
- HumansMCR – a food poverty charity supporting people across Manchester.
Neil concluded ‘Since the rebrand was implemented at the end of 2022, we’ve seen a huge positive impact – from the clients we are retaining and winning, to the talent we’re attracting and the confidence within our teams in terms of where we add value. The whole process has helped us level up in so many ways’.
