Trends of 2023
The start of a new year brings excitement as to what this year holds in the field of design from technology & ai advances to trending styles and movements. At Creative Spark we recently sat down as a team to get our heads stuck into the mass of trends that are predicted for 2023 in order to brush up on what’s hot this year. It’s important to note that trends come and go and therefore should be evaluated and used with good rationale. Keep scrolling to see our favourite picks for 2023…
EVERYDAY LUXURY
Times may be tight but that doesn’t mean consumers want basic, they’ll look to indulge in smaller everyday purchases rather than high price splurges. We’ll see packaging for everyday products celebrate the mundane through quality materials, elegant typography and stylized photography.
Full article – https://thedieline.com/blog/2021/9/27/take-the-bite-out-of-your-stink-with-new-plastic-free-deodorant?
BIG AND BOLD
Hyperbold visuals and maximalism will continue to grow, this grabs attention and appeals to younger audiences that are demanding more from brands.
Full article – https://www.motherdesign.com/work/jumbo-shrimp/
THE HUMAN TOUCH
Consumers seek connections with brands and as AI and CGI progress the importance of a personal touch whether it be typography, doodles or analogue techniques will increase.
Full article – https://pentawards.com/live/en/node/newsarticle-untitled-label-design-by-lefki-savvidou-and-marios-karystios?type=NewsArticle
HAZY NOSTALGIA
A modern take on nostalgia with 70’s influences highlighting beautiful type, warm colour palettes and stylized photography.
Full article – https://www.nevernow.com.au/project/hectors-deli/
PUSHING 3D
3D & CGI has seen a rise in 2022, it will continue to grow and develop further to integrate amongst other design elements, increase engagement & push expectations.
Full article – https://www.behance.net/gallery/143166459/Nike-Air-Max-Kids
OVERSTIMULATION
No more less is more. Rebellion and anti-design can visually engage the user encouraging them to explore the site and create a memorable & sharable experience.
Full article – https://www.bornfight.studio
TECHNICAL TROPES
Showcasing knowledge and craft through technical details of grids, geometric elements and CGI product break downs. This can come in handy when displaying off new technology and you need a breakdown of a product it can pull it apart and show every piece.
Full article – https://www.awwwards.com/sites/cobo-c
SIMPLE & HONEST
No gimmicks here, a more sensitive approach can convey storytelling and showcase powerful imagery and typography details.
Full article – https://www.awwwards.com/sites/woset
3D & MOTION
The use of 3D & motion will continue to grow to create unreal visuals that stimulate the audience and create out of the ordinary experiences.
Full article – https://www.awwwards.com/sites/hanai-world
