Acquire Energies is a global talent network, specialising in handpicking the top 20% of independent experts in the energy sector. They work in collaboration with energy businesses to find new ways of delivering their client’s most important work, from filling expertise gaps to creating specialist teams to deliver critical projects. They needed us to define their brand strategy and bring their unique proposition to life through a brand identity, brand rollout and website
- Brand strategy
- Brand style
- Tone of voice
A revolutionary workforce model
We then developed a definitive tone of voice and brand personality that formed the basis of their brand identity.
Bringing the energy experts to life
We created a brand mark for Acquire to communicate exactly what they do - find the top 20% in the energy industry.
This palette, along with strong typography elevated Acquire further.
We also created a graphic pattern and device to represent energy in all its forms. It was flexible enough to be used online and offline and could easily be animated to add movement.
Re-imagining a new consulting model for a new era
We spent a lot of time refining the user experience, providing full copywriting support to collate and develop the content. We then developed wireframes before moving into designs.
Clever technical touches including IP detection to highlight the closest office to a website visitor, interactive multi-stage contact forms to help guide prospective clients, and the ability to personalise website content for campaign traffic using Google campaign parameters were also incorporated.