Translating Aegean Airlines’ uniquely Greek offering for a UK audience
The Job
To give Greece’s flagship airline a clear strategy and accompanying ad campaign that targeted UK audiences with exactly the right messaging.
The Spark
Bring Greek hospitality to British skies
In Summary
Aegean may have been Greece’s number one airline, but they needed a UK strategy
Flying to more destinations in Greece than any other carrier, Aegean had a clear point of difference. However, their distinctly Greek offering was getting lost in translation, so they turned to us to make sense of their UK messaging. Starting with qualitative consumer insight we identified the key audiences segments Aegean needed to focus on. Using this as our foundation, we launched the Arrive Ready campaign to the UK market, as well as supporting internationally with interactive content that uses exactly the right language to speak to exactly the right audience.