Just Add Water
![G&A 02](https://creativespark.co.uk/wp-content/uploads/2022/07/GA-02-600x302.jpg)
Launching their new children's sun & swim range; long-time clients Grass & Air approached us to help bottle that childhood energy and authentic moments for their 'Just Add Water' campaign.
- campaign
- video
- photography
- design
Choosing the location
We worked closely with Grass & Air and our production team to capture the fun and energy of summer in a unique way. Choosing the historic Victoria Baths in Manchester as the location, we wanted to create a tongue-in-cheek nod to the 'Just Add Water' campaign whilst encapsulating Grass & Airs' 'play anywhere' attitude.
![G&A 01](https://creativespark.co.uk/wp-content/uploads/2022/07/GA-01-600x302.jpg)
![G&A 04](https://creativespark.co.uk/wp-content/uploads/2022/07/GA-04-600x302.jpg)
Capturing energy
The use of colour throughout was a deliberate nod to the retro style of the setting along with warming summer tones throughout. The use of props gave us a playful feel. The result of the shoot was a highly energetic campaign video along with eye-catching stills to help position the collection head and shoulders above competitive high-street offerings in a unique and memorable way.
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![G&A 05](https://creativespark.co.uk/wp-content/uploads/2022/07/GA-05-600x302.jpg)
![3005 GandA 0085 3 1](https://creativespark.co.uk/wp-content/uploads/2022/07/3005_GandA_0085-3-1-600x400.jpg)
![3005 GandA 0202 2](https://creativespark.co.uk/wp-content/uploads/2022/07/3005_GandA_0202-2-600x400.jpg)
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![G&A 03](https://creativespark.co.uk/wp-content/uploads/2022/07/GA-03-600x302.jpg)