“Working with the Creative Spark team was a great experience. They helped us establish our positioning in the market and develop a brand identity we truly love. Their collaborative approach and support in setting up the right foundations empowered our team from the outset. The result is a brand we believe in and a team that feels confident, aligned, and ready to grow"
Gymbound
ONE SPACE. TOTAL WELLBEING.
GymBound is a new kind of gym brand, built around community, inclusivity and 360° wellbeing. We created the name, identity and marketing foundations to help this ambitious start-up launch with confidence — balancing high-energy training with slower wellness moments, and empowering the team to build momentum from day one.
- Brand
- Marketing
The challenge
A new gym brand that would challenge both new and seasoned gym-goers to rethink what true wellness means. It is much more than pumping iron - it’s a full 360° journey that both builds and nourishes bodies, minds and souls.
We set our sights on creating more than a brand, it should be a destination. From break-and-remake-yourself HYROX sessions to rhythm-finding Reformer Pilates, the goal was to create a wellness and fitness space for everyone within an encouraging and inclusive community.
Our approach
We developed the name, visual identity, tone of voice, stills and video direction, and a full marketing starter pack in Canva.
The name ‘GymBound’ was created to capture a sense of destination, a place people feel part of, not just a place they visit.
Launching the brand
The digital-led identity is bold and movement-driven, yet flexible enough to balance high-intensity with slower wellness moments.
We focused on an authentic, stylistic realism: shooting real people, not models; showing sweat, connection, effort and community.
We then supported the brand through its first three months of paid and organic marketing building their database with leads ahead of the 2026 launch, and laying strong foundations for the in-house team to grow from.
The impact
For a start-up with big ambitions, our aim was to empower the marketing team from day one. Their confidence was driven by some key foundations that we set them:
A clear marketing plan roadmap to generate interest ahead of launch and future growth. This included support with channel setup and training for the team.
The marketing toolkit included Canva social templates, Tone of Voice guidelines with ChatGPT prompts, and a rich bank of video and stills. We received great feedback from the internal marketing team, that they were able to produce high quality social media content with ease.
Ahead of the planned launch later this year, the team has already put robust brand and marketing foundations in place, supported by a growing database of nurtured leads.
This means they are perfectly positioned to launch with real momentum once the facilities are ready. The buzz is building across social channels already and we’re excited to see this project come to life in full.
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