Kitbag.com is Europe’s leading online ecommerce sports retailer. They operate the official online stores for many of Europe’s biggest sports clubs and associations such as Manchester United, Chelsea, Barcelona, Real Madrid, Manchester City, Rugby Football Union, British and Irish Lions, UEFA Champions League, Wimbledon Tennis, Open Golf Championship and Leicester Tigers.
Creating the campaign
The bespoke campaign imagery we created was used across all marketing channels, and featured in a wide range of publications. We also created the concept and design for the direct marketing for this kit launch which was distributed to approximately 40,000 customers and fans.