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Kitbag.com is Europe’s leading online ecommerce sports retailer. They operate the official online stores for many of Europe’s biggest sports clubs and associations such as Manchester United, Chelsea, Barcelona, Real Madrid, Manchester City, Rugby Football Union, British and Irish Lions, UEFA Champions League, Wimbledon Tennis, Open Golf Championship and Leicester Tigers.
- design
- branding
- creative
Kitbag approached us to design a campaign for the new 2012/13 Nottingham Forest FC home kit launch. We had to promote the new colours of the kit and focus on the fans rather than the players. This was because the club was in the process of being sold and the club didn't know which players would be there next season.
Creating the campaign
The bespoke campaign imagery we created was used across all marketing channels, and featured in a wide range of publications. We also created the concept and design for the direct marketing for this kit launch which was distributed to approximately 40,000 customers and fans.
