To build a membership site that drove engagement not only with local fans, but a global audience
Give the fans a voice
The Cityzens fan membership scheme needed its first digital presence
By going out and speaking to everyone from the old guard of Maine Road to the next generation of the City faithful, we realised that fans all over the world wanted a voice. To give them that, we needed to give them a platform from which to speak, no matter what timezone they were in. With that firmly in mind, we crafted a iconically ‘City’ site: sky blue colours, a reference to the iconic ‘Blue Moon’ in the layout, emotive photography and an interactive map to create transparency for users. Within the first month of the Cityzens launch the site had driven 33% of their annual membership target.