Laser-focused confidence campaign
We helped Videojet launch its latest product innovation, the 7920 laser marker to a global audience. This wasn't just another product launch - it was a complete redefinition of their marketing approach.
The challenge
Videojet needed to move beyond functional communications with customers, and connect with them on a deeper, more emotional level.
We were tasked with creating a campaign that could flex across 15+ regions and multiple activation channels, and empower sales teams to drive real results.
From functional to emotional: finding the story
The 7920 laser marker is a game-changer in the market, offering precision, adaptability, and connectivity while reducing consumables for a more sustainable future in markets like food, personal care and pharma.
But this product wasn’t just about efficiency. It was about confidence:
Confidence in performance, risk management, and business continuity.
Confidence in making a responsible, high-quality choice.
That insight became the heart of the campaign.
- Marketing
- B2B
- Video
Laser-focused confidence
Decision-makers in this space face constant pressure – balancing operational efficiency, regulatory compliance, and sustainability demands while maintaining profitability.
Every choice they make impacts their brand’s reputation and bottom line.
Our approach positioned Videojet as the partner that empowers them to make those decisions with laser-focused confidence.
Empowering campaign identity
Visually, we leaned into the power of lasers – both as a product feature and as a storytelling device.
The design system featured sleek, laser-like outlines and icons that visually linked messaging to Videojet’s innovative tech. This visual language didn’t just make the campaign stand out – it gave it an ownable identity to resonate globally.
Bringing the campaign to life
At the heart of the campaign was a high-impact video, produced in multiple versions and translated into 11 languages to maximise global reach. Quick transitions and dynamic visuals showcased the product’s precision while reinforcing the confidence it gives their target audiences.
For social, we created engaging content that made it easy for audiences to see themselves in the creative. Confident, forward-looking portraits of our target audience were illuminated by sharp laser beams in Videojet’s signature blue, reinforcing the precision and technological prowess of the product.
Aligning messaging and design with the campaign’s laser concept, we designed and built a suite of Marketo emails.
From booth design to brochures, we supplied Videojet’s sales team with the tools they needed to make an impact.
Ready to make your brand Unstoppable?
Let us help you reach your goals:
Stand out in your market
Maximise impact with insight-driven creativity
Turn complex solutions into compelling campaigns
Creative Spark is the agency that gets it done. See how we can transform your next campaign. Book a call today.
