Getting Zuto’s new car finance site up to speed
The Job
To create a digital experience that positions Zuto as the trusted advisor of car finance
The Spark
Helping people make better big decisions
"Creative Spark were brilliant creative partners. They helped us transform our new brand into an engaging digital experience for our customers."
Katy Lomax
Zuto, CMO
In Summary
Zuto wanted a website that took the hassle out of getting a car loan.
While rebranding from Carloan4U, Zuto partnered with us to create a new digital experience that struck the right balance of brand awareness and conversion. We conducted both stakeholder and industry research, using this to build a UX strategy driven directly by fresh insight. People wanted sites with easily digestible, searchable and accessible information, which to us meant opting for a mobile and content-first approach. Embedding our heads of design and development into Zuto’s internal team, we worked together to map out a real user journey, creating photography, imagery and content, guiding users through one of the biggest purchases of their lives.