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The Job

To create a single brand identity that would unify a divided company

The Spark

Join everything together from A to Zen…

In Summary

ZenOffice needed a new brand to unify a company with many working parts.

A period of expansion had left the company with several new businesses, but a disjointed internal culture. They turned to us to bring everything into alignment and make individual teams feel part of a greater whole. After conducting research, workshops and strategy sessions, we condensed their entire brand essence down to one proposition: “beyond office supplies.” After that everything from A to Zen, from brand guidelines, to a new tone of voice, brochure illustrations, campaigns, launch animations and even colourful van wraps, slotted into this narrative of moving beyond, onwards, forwards to greater things.

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