It doesn’t get more British than the mainstay NOW Music.
Read how the website experience we built helped drive app downloads and knocked Spotify off its top music download position.
Client: Now Music
Brief: Website
Year: 2019
FOR THE FANS.
The website brief was simple: design an experience for NOW Music fans where they can reminisce, share what they loved, and discover the downloadable app, which includes the entire back catalogue and more.
MOBILE FIRST.
Our design approach was mobile-first, as unsurprisingly, the data told us that this is how our audience consumed music.
We prototyped the user journey & content and optimised the path to conversion.
SEAMLESS WEB TO APP.
The experience went beyond mobile-first; the website would be rich, engaging, and highly optimised to look and feel like the app itself.
THE IMPACT.
NOW that’s what I call an app launch! The website was key in the success of the app launch. Additionally, we delivered a TV ad, a social campaign, & designed the app itself.
Together, they delivered a record number of app downloads, even knocking Spotify from its No.1 position.
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