Visual identity in 2026 is about character, not just consistency When brands live everywhere, and attention is scarce, rigid sameness feels generic. Today’s visual identity needs to be coherent without being identical; anchored... Branding
The AI tools and trends worth paying attention to right now We’re not short on AI tools, we’re short on focus. Over the past year, AI has moved from emerging to unavoidable. New platforms... Industry Insights News
Stop Chasing Speed. Start Building Intelligence. Written by Chloe Lowe for Creative Spark We’ve built a narrative around output, not understanding. In the rush to embrace Artificial Intelligence, speed... Industry Insights
