Client: Farmcare
Brief: Branding and web.
Year: 2015
EVERYTHING FROM THE GROUND UP.
From 150 years within the Co-op, to stepping out alone. Through robust discovery and testing,we created a new positioning to define the future of Farmcare.
GETTING STARTED.
We left no stone (or grain) unturned. We interviewed real farmers, audited stock, and held focus groups looking for seeds of insights.
QUALITY INSIGHTS.
We unearthed that it’s always been about the people, the land, and the processes, to enable Farmcare to serve the UK with quality produce.
A SOLID FOUNDATION.
The ‘Farmcare, everything from the ground up’ platform was born. Giving the client team clarity, direction, and purpose.
A VISUAL STYLE.
The essence of this platform was developed into a unique visual style.
CAPTURING AUTHENTICITY.
Capturing farming moments but angled from the ground up. The results were stunning, honest portrayals of real farmers at work. This image was one of our favourites. Picture the full team in the middle of a field, in darkness, waiting for the sunrise. We had just one take to get ‘THE SHOT’. Excellent work from Rob Evans.
THE IMPACT.
A brand identity that empowered the people of Farmcare, with a clear sense of purpose and belonging, and would both fit and adapt with their future growth plans.
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