This month, we look at how a hyper-localised strategy and cut-through creative secured Alfred Ibiza as a leading delivery app service brand.
Client: Alfred Ibiza
Brief: Branding & Campaign
Year: 2022
A CHEEKY TONE OF VOICE.
Ibiza is an always-on hedonistic playground, to cut-through all of the noise, we’d need to be bold.
Using insight from market research, we developed a hyper-localised cheeky tone of voice. It leaned into local and cultural references, speaking in a way that would be engaging to the island’s customers.
ECLECTIC IMAGERY.
We created a content bank of attention-demanding surrealistic graphics. Consisting of eclectic ‘mashed-up’ imagery that depicted both the party lifestyle and the products available to order on the app.
DRIVING DOWNLOADS.
The launch campaign was rolled out across social, digital, in-venue and OOH. The intriguing creative drove app downloads, and raised a few eyebrows along the way.
THE IMPACT.
A successful launch that quickly secured Alfred Ibiza as a leading delivery service brand on the island. And there’s no stopping them now, with more city roll outs in sight.
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