Little Print Shop of Horrors: 14 years of creativity for good
For a few weeks, everyone at Creative Spark and our peers pulls together to use our creativity for something bigger than ourselves.
Now in its 14th year, Little Print Shop of Horrors has become a Creative Spark tradition. A highlight in our calendar, and a reminder of why we do what we do. It’s a chance to give back to Manchester, bring our creative community together, and raise vital funds for Humans MCR.
Lewey Hellewell, Founder of this year’s chosen charity, Humans MCR, explains the true impact of this campaign:
“The Little Print Shop of Horrors project makes a significant difference to our ability to support families and children over Christmas. By generating vital funds and raising awareness of our work, it help us provide gifts and food to households who are struggling the most. The project strengthens our capacity at a time of intense need and ensures that more children experience the warmth and joy of the season”
Over the years, we’ve raised more than £25,000 for local causes, proof that when creativity and community collide, brilliant things happen.
This year’s theme, Horrorland
This year, we invited artists and designers to enter Horrorland: an invitation to reimagine an iconic (or lesser known) horror film, TV show or book into poster art. We had graphic, illustrative and typographic entries based on horror-ific titles such as The Shining, Gremlins, Funnybones,
A huge thank you to the talented artists who brought Horrorland to life: Olly Sussams, Thomas McInally, Zoe Myatt, Kitty Hopking, Barney Ibbotson, Mia Proctor, Adam Richardson, John Cooper, Danielle Molyneux, Simon Henshaw, Sadie Evans, Adrian Newell, Samuel Tomsky, and Hannah Rogerson.
Behind the scenes
Every year, Little Print Shop of Horrors is a team effort that shows the best of Creative Spark. From concept to curation, print to promotion, everyone pitches in to make the campaign happen.
Special shout-outs to Charlotte, Neil, Chloe and Lindsay for leading the charge behind the scenes; to Zoe and Olly for their killer work across socials; and to Galloways for their expert printing and unwavering support.
To our sponsors who made it possible: Galloways, Concrete Wall Club, Saving Grace Events, and Mark Williamson.
What started as a small studio project years ago has grown into a full creative collaboration, bringing together our team and industry friends who believe in art for good.
Making an impact with Humans MCR
This year, Little Print Shop of Horrors raised £2,000 for Humans MCR, helping the charity continue its mission to fight food poverty and support families across Greater Manchester.
“We’re genuinely thrilled by this partnership and deeply grateful for the impact it has for the families we support. Thank you so much to the team at Creative Spark and all of the artists who got involved to support our work and local communities”. Lewey Hellewell, Founder, Humans MCR
We’re proud to stand alongside Humans MCR in tackling inequality and supporting people with dignity and care, something we believe is just as vital as the creative work we do every day.
The private view
To celebrate Horrorland, we took over Seven Brothers Beerhouse in Ancoats for a night of eerie installations, good beer and even better company.
You can watch our video highlights here.
From Lewey and Neil’s heartfelt speeches to meeting our artists face-to-face, it was a night that reminded us what this project is all about: community, creativity and connection.
Huge thanks to Seven Bro7hers for hosting, and to everyone who came along to support, laugh and (lovingly) shudder at our collection of creepy prints.
Wrapping up, and looking ahead
This year also marked some standout moments on the marketing front. The campaign proved just how engaged our community is, and how creativity for good cuts through on every channel:
- +40,012.50% accounts engaged on Instagram
- +566.67% campaign content interactions on Instagram
- +520.78% campaign content views on Instagram
- +41.49% campaign impressions on LinkedIn
- +128.32% campaign engagement rate on LinkedIn
- +966.67% reposts on LinkedIn
As we close the gates on Horrorland, we’re already dreaming up what’s next.
A huge thank you to everyone who contributed, shared and supported this year’s Little Print Shop of Horrors. Together, we proved once again that when creativity meets purpose, the results are frighteningly good.
