This month, we’re revisiting a funky social media campaign we worked on with Paragon Pictures for Junkyard Golf’s new flagship club on First Street, Manchester, back in 2018.
GIANTS IN THE CITY
Client: Junkyard Golf Club
Brief: Campaign
Year: 2018
GAME ON.
We developed a vibrant campaign called ‘Giants in the City’, which incorporated the brand look & feel, as well as showcasing the game itself.
DESTINATION UNKNOWN.
The campaign concept took people on a journey from the original premises to the shiny new club, while playing golf around Manchester landmarks.
GREEN SCREEN. DREAM TEAM.
Working with Paragon, we filmed around the city, combined with actors taking shots against a green screen, and brought it all together in post-production.
AR MAGIC.
This campaign used an execution that is now extremely popular, with many brands using augmented reality to showcase their offerings.
THE IMPACT.
The campaign achieved high engagement & successfully raised awareness of the new flagship venue.
In fact, it was so successful that an additional film was requested for their Oxford, Castle Street venue and has been used for other venues since.
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