Sparkive: Capturing the attitude of Manchester United Soccer School.
To kick off 2024, we’re going to take a look at the work we did with Manchester United Soccer School back in 2008.
Client: Manchester United
Brief: Campaign
Year: 2008
THE NEXT FERNANDEZ.
We were asked to design a campaign which would excite the children but also catch the eye of the parents who would be booking the courses for their budding football stars.
READY FOR CLASS.
The initial creative brief was simply to capture the kids in training for a multi-channel campaign, but we thought more was possible…
We challenged ourselves to convey the energy, joy, and companionship that kids get from enrolling at the school.
THE SQUAD FOR THE JOB.
We worked with a fantastic team, including Berlin, a light painting artist, and photographer Moy Williams, to bring our concept to life.
We created a series of shots of the players completing drills, playing together, and celebrating their sport.
THE IMPACT.
An eye-catching campaign that increased engagement and enquiries and conveyed the positive attitude, respectful behaviour, and lifestyle that elevates Manchester United camps above all others.
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