Client: THG, Myprotein
Brief: Campaign Film & Stills
Year: 2020
Slow-release energy called for one thing—super gratuitous slow-mo filming! Always a pleasure working with our good friends at Paragon Pictures, who never fail to deliver, and this project was no exception.
BOOST PERFORMANCE FOR LONGER.
A simply great brief. A dynamic film that would demonstrate the cutting edge technology that sat behind the continuous performance benefits.
CLEVER BEADS.
This innovative tech called for an equally clever visual approach. We crafted a dynamic image of a human figure made entirely of beadlets, shot at 500fps. Phenomenal!
SLOWLY DOES IT.
To mimic the slow-release technology, we filmed with Phantom Flex 4K in ultra-slow motion. A bonus to filming this way, it also allowed us to capture high-res stills for the rest of the campaign.
THE RESULTS.
We delivered one of the year’s top-performing campaigns, so successful that the asset was reused for future campaigns.
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