Client: Salford City Council
Brief: Campaign and web.
Year: 2008
FROM NEW ORDER TO THE TING TINGS
Salford is home of some impressive musical hot spots, artists and stories, and Salford City Council set out to capture it all in a ‘map’ campaign that would drive affinity and visits to the city.
UNCOVERING SALFORD’S SOUNDS
Legendary British Author, David Nolan, was commissioned for research – gathering the opinions and memories of locals in a dedicated MySpace page, that was specially created so that they could debate it out.
PUTTING SALFORD ON THE MAP
We did just that. The story was captured on a sprawling cardboard collage map across a photography studio floor. Every detail was painstakingly positioned, and captured in one shot.
INVITATION TO EXPLORE
Music lovers, locals, tourists and students were all invited to discover Salford’s story. The music map circulated at the Salford Music Exhibition and local music events, along with OOH.
THE IMPACT
The ‘map’ both delivered an uplift in tourism, but also great pride within the community. It even received a shout-out on BBC’s Inside Out programme.
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