Sparkive: Inspirational photography for Triple Arrow, fuelled with team spirit.
In this Sparkive, we proudly showcase the branding and photography we captured for Triple Arrow Lacrosse Camps, with a rather inspiring cast.
Client: Triple Arrow
Brief: Branding & Photography
Year: 2019
INSPIRED BY GREATNESS.
As England Lacrosse’s Official Camp for girls age 10+, Triple Arrow brings girls together to be inspired and learn from England team players past and present. To link the camps to the official England team, Triple Arrow needed a re-brand.
TEAM SPIRIT.
For Spark, the photoshoot was the real standout memory. Shot by Nathan Chandler and working with girls from the camps; we took loads of shots capturing their team spirit, enthusiasm for the game.
CAPTURING AUTHENTICITY.
We used one of the training grounds for the shoot where the girls were able to be themselves. This resulted in a mix of shots, some that enabled us to capture the game in play and others that simply captured the essence of the camps and joy of the game.
GUIDING SUCCESS.
The shoot is the fun part, but key to delivering a re-brand is producing a brand book that can be used to deliver every aspect of an organisation’s marketing going forward.
We delivered a bible of logos, typefaces, colorways, marketing, photography, and graphic assets that anyone in the business could pick up to ensure all activity is consistent and on brand.
THE IMPACT.
- A bank of marketing assets they could use to promote and elevate their camps.
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