A New Awakening for Peep Silk
The beauty and wellbeing industry has quickly become one of the highest-grossing industries in the world. And with the peak of COVID-19 looming the project with Peep Silk came about at a pivotal period, when face coverings, cleanliness and anti-bacterial products were at their peak. With customer purchases and buying behaviour changing as a result, we set out to create a dream-worthy world of silk everyone would love to quarantine in.
WHAT WE DID
Photography & Art Direction
The brand identity for the fashion-come-homewares label Peep, through its heritage of over 50 years in the silk industry by parent companies Biddles Sawyer and Adamley Textiles. With the knowledge and experience in the luxury textiles sector, this led us to combine the products’ strong personality and pride in what they look like into a no-fluff, modern and secure brand that doesn’t stem from old-fashioned values.
Creating a brand style that incorporates the feel and touch of silk through its ‘wave’ like textures and smooth, dream-like state, the product promises to deliver. And the name? Just take a Peep.
By November we hit our monthly sales target within three days. We’re over the moon with Creative Spark and our brand is going from strength to strength. They’re an incredible bunch!
Living in a Dream World
From extensive market research to defining a comprehensive marketing and social media strategy, the Peep website was created for optimum conversion using a bespoke Shopify build and design. With the supporting channels and our Spark Digital team in place, the brand’s launch to market successfully proved a hit with users and within the first two months has seen magnificent growth and exceeded sales targets by +534%. Collaborating with influencers globally has given Peep the platform to speak truly as an experienced member of the community with an increasing social following daily.
I run a manufacturing business that takes up all of my time. I've never created a brand, sold any products through e-commerce or created or run social media campaigns. I had an idea to create a silk brand and within 4 months, Creative Spark formed the most incredible brand, Peep, and managed the launch of it from the very start. We knew our silk pillowcases and eye masks would sell incredibly well but our main challenge was creating awareness in a saturated and competitive market, particularly as we wanted to take on John Lewis and other brands that had been in the market place for many years. By November we hit our monthly sales target within three days. We’re over the moon with Creative Spark and our brand is going from strength to strength. They’re an incredible bunch!