BBP
![bpp-header-1](https://creativespark.co.uk/wp-content/uploads/2022/06/bpp-header-1-600x316.jpeg)
Rationalising, redefining and redesigning a complex brand for BPP
![vid-section](https://creativespark.co.uk/wp-content/uploads/2022/06/vid-section-600x335.jpeg)
The Job
Detangle a complicated brand offering to create clear brand guidelines
The Spark
Create clarity in communications
BPP’s brand architecture had grown unwieldy. It needed a proper rethink.
With master brands sitting awkwardly under sub-brands and no clear communication differentiation or style, we had a real challenge to overcome. We sought to create clarity. We formalised a hierarchy to ensure every division sat harmoniously with each other, and rationalising BPP’s heavily-audited messaging using “quote, question, qualify” as our mantra. To the academically and professionally minded BPP, the idea of presenting a fact (quote), challenging it (question) and offering a substantiation (qualify) resonated well, and with this as our foundation we could create distinct visual identities for each division before binding all of our rules together into an easily-digestible set of brand guidelines.
![BPP-1](https://creativespark.co.uk/wp-content/uploads/2022/06/BPP-1-600x309.jpeg)
![BPP-2](https://creativespark.co.uk/wp-content/uploads/2022/06/BPP-2-600x309.jpeg)
![BPP-4](https://creativespark.co.uk/wp-content/uploads/2022/06/BPP-4-600x309.jpeg)
![BPP-5](https://creativespark.co.uk/wp-content/uploads/2022/06/BPP-5-600x309.jpeg)
![BPP-7](https://creativespark.co.uk/wp-content/uploads/2022/06/BPP-7-600x309.jpeg)
![BPP-8](https://creativespark.co.uk/wp-content/uploads/2022/06/BPP-8-600x309.jpeg)
![BPP-9](https://creativespark.co.uk/wp-content/uploads/2022/06/BPP-9-600x309.jpeg)
![BPP-10](https://creativespark.co.uk/wp-content/uploads/2022/06/BPP-10-600x309.jpeg)
![BPP-11](https://creativespark.co.uk/wp-content/uploads/2022/06/BPP-11-600x309.jpeg)